Archive : 10 novembre 2010
From Theory to Practice - The Wisdom of Crowds, Barbie and the Montreal Canadiens
Mercredi, le 10 novembre 2010 à 16:06“Wisdom” is a word that sounds to anyone ears, more closely related to the Dalai Lama than to hockey fans or Barbie customers. However, I must admit that the marketing team of the Montreal Canadiens hockey team has found an interesting way to take advantage of the wisdom of its own hockey fans by effectively [...]