Archive de : Jean-François Bélisle
The World of Marketing is Changing – Three types of Interconnected “Marketing” Revolutions
Mercredi, le 19 janvier 2011 à 9:37The right-wing is growing in popularity in the United States, Ben Ali is finally kicked out of Tunisia. Greece, Ireland, Portugal and Iceland are leaning toward bankruptcy, Fidel Castro will die soon, Duvalier is back in Haiti, and India and China are continuing to embrace capitalism. It smells change! It smells revolution! But what about [...]
From Theory to Practice - The Wisdom of Crowds, Barbie and the Montreal Canadiens
Mercredi, le 10 novembre 2010 à 16:06“Wisdom” is a word that sounds to anyone ears, more closely related to the Dalai Lama than to hockey fans or Barbie customers. However, I must admit that the marketing team of the Montreal Canadiens hockey team has found an interesting way to take advantage of the wisdom of its own hockey fans by effectively [...]
Summary of “The Art of Marketing Conference” @ Montreal
Vendredi, le 1 octobre 2010 à 2:16On the “super raining” Thursday September 30th, along with a delegation of more than 10 people from the RBC research Chair at HEC Montréal, I attended “the Art of Marketing” conference, an event targeted to marketing practitioners where I was a spectator to 6 best-selling presenters. However, even though I was not the target audience, [...]
Canada’s marketing & innovation conference: 6 bestselling authors in Montreal in September
Jeudi, le 29 juillet 2010 à 19:12So here is an announcement that may be useful to some of you, especially if you’re interested in business best new practices, the “Canada’s marketing & innovation conference” that would be held in Montreal on September 30th 2010. Speakers include
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Capitalizing on Previously Created Buzz: The “Old Spice Man” Strikes Back
Vendredi, le 16 juillet 2010 à 14:20In the last few days, the Old Spice man struck back. But who is the “Old Spice man”? The “Old Spice man” was an integrative part of what could/should be considered as one of the best ad of the 2010 year (see The man your man could smell like), logging more than 13 million views [...]
RESPECT: Please Alert Me Before Wasting My Time on Your Website
Vendredi, le 23 octobre 2009 à 11:11Every time you navigate on a website, you have an objective, even when you think you don’t have one. In this Web 3.0 era (the information comes to you before you need to search for it), based on your navigation, simple algorithms can easily identify you as being either in a searching mode or in [...]
Cialdini and Web Analytics - An 8-step Procedure for Convincing Stakeholders to use Web Analytics
Vendredi, le 16 octobre 2009 à 11:17How many times do we hear a new web analyst in an organization ask the following question: Why don’t stakeholders care about my numbers? One of the main reasons why stakeholders in the organization don’t use your numbers to drive their decisions is because they don’t see the utility of doing so. Before you were [...]
Multichannel Tourism: 10 Questions to Answer for Customer Acquisition
Lundi, le 14 septembre 2009 à 22:24Two weeks ago, I came back from a trip to Gaspésie which was a really appreciated (and needed) rest. However, even though I didn’t travel much this summer, in visiting Norway, Quebec City and Gaspésie, I drove a lot and had the opportunity to visit many different cities and to sleep in many different hotels [...]
Twestival Local 2009 – The Social Web Do Care
Lundi, le 7 septembre 2009 à 9:16On February 12th 2009, the first Twestival event was held simultaneously in 202 cities around the globe and helped to raise more than $US 250,000 which gives the opportunity to offer drinkable water through well drilling for those who needed the most in Ethiopia (See this video). As a follow-up to this successful fundraising event, [...]